Ultra Fantasy Ruby Red

Monster Energy

Copywriter

 

Monster Ultra functions as its own lane within the larger Monster portfolio— zero sugar, cleaner profile, and a loyal following that expects consistency. Every new flavor has to expand the line without disrupting what makes Ultra recognizable.

 

For Ultra Ruby Red, I developed copy across digital banners, social, in-store displays, web, and retail placements, shaping how the flavor entered the market while protecting the Ultra identity.