PIONEER ELECTRONICS

COPYWRITING + PROJECT MANAGEMENT + EVENT PRODUCTION

CES Booth Production + Print & Digital Deliverables

Anyone Collective, Branding Agency

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Pioneer Electronics’ DNA is comprised of simple, essential elements that are connected in complex ways. These elements are injected into every product, design and objective, ensuring that no stone is left unturned in the brand’s ongoing dedication to cutting-edge technology and true sound. With a 75+ year history of creating only the best, Pioneer’s 2017/18 direction must build on this legacy of greatness and passion for sound by going back to the building blocks of the brand. This direction pays homage to the previous aesthetic while simultaneously positioning Pioneer as part of the fundamental DNA of sound entertainment.